Define the question
When you know something is wrong but can't yet say what, we help you name the problem precisely enough to work on it.
Technology consulting for the genuinely new
Some technological problems arrive without a clear question, let alone a known solution. We help you find the question, explore what might work, and respond creatively to situations no playbook covers.
Start a conversation See how we workMost consultants arrive with a solution looking for a problem. We start from the other end: the unfamiliar situation in front of you.
When you know something is wrong but can't yet say what, we help you name the problem precisely enough to work on it.
Where no proven solution exists, we design cheap, fast tests so you learn what works before committing real resources.
New tools, new rules, new circumstances. We help you make sound, creative decisions when there's no precedent to lean on.
“The question is not always waiting to be answered. Sometimes it has to be found first.”
Our working premise
No fixed formula, since your problem probably doesn't fit one. But the rhythm is usually like this.
You describe the situation as you see it, however messy. No need to have the right words.
We look for the real question underneath, and what a good answer would even look like.
We try ideas in small, low-risk ways and pay attention to what actually happens.
You get clear findings and options, so the next move is yours to make with confidence.
If any of these sound familiar, let's talk.
A rough description is plenty. Not knowing the question is exactly why you'd reach out.
Prefer email? Write to eric@existentialistexperiments.com.